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This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Margaret and Patrick, married just a few months, set off on a great adventure - a year living in Kenya. While Patrick practices medicine, Margaret works as a photojournalist, capturing a dizzying and sometimes dangerous city on film. When a British couple invites the newlyweds on a climbing expedition to the summit of Mount Kenya, they eagerly agree. But during their arduous ascent a horrific accident occurs. In its aftermath, Margaret struggles to understand what happened on the mountain and how it has transformed her and her marriage, perhaps for ever. With stunning language and striking A Technique for Producing Ideas download epub emotional intensity, A Change in Altitude illuminates the irrevocable impact of tragedy and the elusive nature of forgiveness. More from Vicky Bliss - the new heroine from the creator of the bestselling Amelia Peabody series A picture is worth a thousand words - but the photograph art historian Vicky Bliss has just received gives rise to a thousand questions instead. A quick glance at the blood-stained envelope is all the proof she needs that something is horribly wrong. The photo itself is familiar: a woman adorned in the gold of Troy. Yet this isn't the famous photograph of Frau Schliemann - this photo is contemporary. And the gold, as Vicky and her fellow academics know - disappeared at the end of World War II. And now this circle of experts is gathered for a festive Bavarian Christmas - including a very determined killer.

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Author: James Webb Young
Number of Pages: 64 pages
Published Date: 27 Mar 2003
Publisher: McGraw-Hill Education - Europe
Publication Country: New York, NY, United States
Language: English
ISBN: 9780071410946
Download Link: Click Here
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Global Activism: Art and Conflict in the 21st Century pdf, epub, mobi